John Oates has worked for 20 years with Professional and Community sports clubs providing them with “best practice” advice on how to become sustainable and grow. This support has come via workshops, publications and consultancy.

The focus of the support has focussed on selling ( memberships, sponsorships, events, the club etc), Communication ( Social media, web site, e mail ), Community Integration ( Club Brand, events, attracting families) Data Management and much more.

John’s customers include ECB, IRFU, FAW, Super League, RFL, WRU, SRU, Norwegian Football and Hong Kong Rugby.

The essential year-round marketing organiser for successful community sports clubs

We provide easy to understand, practical guidance on how to sell your club to its community, including: sponsorship, events, membership, facility hire and more. Backed by everything you need to know about social media, database management, community links, communication, retaining stakeholders and activity planning.

At the heart of the system is the yearly planner which provides organisation and structure for all of the clubs activities, campaigns and events.

Growth in income and membership

A group Facebook page will provide an opportunity to exchange ideas, to find advice, encouragement and peer group support

A monthly newsletter will include hints, tips, best practice examples, updates and further training.

With our help, your club will see a growth in income, an increase in membership and a more vibrant community sports club “business”.

Essential information needed for Club Development

  • Off Season Thinking
  • Pre-Season Activity
  • Yearly Campaigns
  • Useful Marketing Materials

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Essential information needed for launching a club

  • Pre-launch Activity - The Club Structure
  • Pre-Launch Activity - The Club Business
  • Post Launch Activity
  • Supporting Materials

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It's time to raise your game.

Simple, easy to engage and value for money

  • Optimise your income streams in the club
  • Be competitive, by delivering activities the competition can’t
  • Encourage a new group of volunteers to be involved in individual projects using the online How-to Guides, Training Webinars, Case Studies and a yearly planner to organise your activity
  • With training developed through 20 years’ experience in both professional and amateur sports clubs


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A wealth of knowledge & support for only £145 + VAT per year