Welcome to


The Ultimate Resource for Growing Sports Clubs

Helping Your Sports Club Grow!

John Oates, Sports Club Growth Expert

Welcome!  I have spent over 25 years training, coaching (and learning from) people in sports clubs from across the UK and the world.


I have condensed all that experience and knowledge into the resources you'll find here on this website. 


Everything - the books, courses and membership site - is designed to be simple and straightforward and for volunteers who are short on time but motivated to improve their clubs.


Here you'll find everything you need to engage with your volunteers throughout the season providing them with best practice examples, training videos, exchange of ideas and confidence that they are doing the best they can to maintain and grow your sports club.

Why You'll Love These Resources

Books - Online Courses - Membership 

  • Learn the fundamentals to growing your sports club.

  • Discover how to engage high paying families to generate more income.

  • Increase your memberships without being 'salesy'.

  • Keep you volunteers motivated and inspired.

  • Retain your members for longer.

  • Get businesses to sponsor you more than ever before.

  • How to plan and execute a successful season.

  • Learn the modern marketing techniques to win more members, coaches, players and families.


Grow Your Community Sports Club: Unleash the Power of Your Volunteers

Your definitive practical guide to running a successful sports club by turning your volunteers into a selling and promotional dynamo






Grow Your Sports Club: Win the Game

The ultimate online course comprising 18 videos detailing exactly to how grow your sports club's membership, sponsorship, volunteers and income in under 3 MONTHS!





The Champion's Membership

Join and get the very latest and best information directly to you from the UK's only sports club volunteer membership site.  Everything you need to know from running successful events to best practice tips, ideas and strategies to grow your community or professional sports club.

What People Are Saying...

Some nice things people are saying about my training materials

John's unique knowledge and experience will provide both amateur and professional sports clubs with ‘tried and tested’ training and consultancy for their continued growth or in supporting the development of their community club game.





Rob Andrew

CEO, Sussex Cricket

John is a fantastic facilitator, able to gain the respect and attention of rugby community quickly to create positive learning environments. He also understands the issues facing and opportunities available to sports clubs and can provide solutions to the barriers. His training was well received with very positive feedback from delegates.

Nick Rennie

Ex-Scottish Rugby Union,
Head of Club Services

I have been working through Grow Your Sports Club: Win the Game and found that it was very easy to follow and exceptionally informative. There are many examples of best practice activities that I will immediately implement at my club.

I would certainly recommend this to any and all volunteers working in sports club!



Paul Davis

Volunteer at Barnard Castle RFU

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